I recently audited Netflix’s Instagram page. The online streaming titan’s presence on the popular social media platform proves that offering a large variety of entertainment isn’t the only thing they’re good at. Here are three amazing things they are doing on Instagram that you can do too!
Engaging Content
In addition to keeping us updated on upcoming Netflix releases for the shows and movies we love, Netflix takes advantage of the direct contact with their users by posting engaging content. Whether it’s interviews with the cast of your favorite Netflix originals, memes inspired by original content, or a shout out to the o.t.p. (one true pairing) you can’t live without, Netflix delivers fresh content everyday!
According to Natasa Djukanovic from socialmediaexaminer.com, one way to humanize an Instagram business account is to give your account copy personality. Creating a strong persona and voice for your business account makes it more inviting and even in some cases, more relatable.
Consistent Posting Schedule
Another way to keep your loyal audience happy is to create a posting schedule and stick to it. Once you show your audience that you are consistent they’ll begin to look forward to your content. During my audit I noticed that Netflix posts several times a day usually between 2-5 times. Creating a schedule will not only help you keep track of how often you are posting but it lets your audience know how dedicated you are to delivering content on a consistent basis.
Maintaining Engagement
Another way to sweep the competition on Instagram is maintain engagement. In other words, keep up communication with your audience. One great way to do this is to encourage comments and feedback in the captions of your posts. Ask your audience to leave you their thoughts and questions in the comments. Then when the responses come pouring in, be sure to respond! Netflix did a great job of responding to the comments left under they’re daily posts. It can be easy to lose sight of at times but your audience turns to your account for various things. In the case of Netflix, its Entertainment, and in order to keep them engaged it’s important to check in with them. Generating engagement can also help you create better content. If you get feedback directly from the audience, you’ll be able to ensure that you are always delivering content that your audience will love.
What do you think? Are you already using any of these tips for your business profiles or individual profiles? If so, let me know how they have been working for you! Also if you have any other tips that have worked for either your business profile or your personal profile please feel free to share them in the comments section below.
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